Indeed the pandemic curtailed our need around tradeshows and in-person business showcases. Organizers and businesses had to shift to virtual means to conduct display, conference meet-ups, and showcase events. However, nothing can replace the personalized experience of physical/ in-person tradeshows. The direct interactions, physical tangible experience of an product/ service, hands-on customer and brand experience are something that a virtual event cannot compensate for. In preparation of your brand showcase for an upcoming event, you must have read multiple articles and done research around the dos. However, this blog will be focussing on the don’ts of event showcase. Quite often, businesses in despair tend to overinvest in commercial bar supplies and equipment, advertisement and giveaway items to attract their audience and make their brand stand out. On the contrary, it spells nothing but confusion leading to repelling your customers away.