Even though businesses around the world are slowly opening up again, the bar and restaurant industry continues to bear the brunt of the COVID-19 outbreak. It seems that the only way forward is to adjust to the ‘new normal’ and explore new avenues to conduct business as huge gatherings are prohibited.
For mobile bar owners, the best way forward would be to perfect new cocktails during this lean season, look for new partnerships, and prepare for the post-COVID-19 era, so that they are ready the wild party scene by storm!
While it goes without saying that sanitization and physical distancing guidelines for the safety of your customers, and employees should be followed, here are some tips to help you plan for these uncertain times.
1. Become comfortable with serving at small events
All of us are looking at fewer headcounts at events, both casual and formal, this year, and perhaps in the first few months of 2021 as well. This means that you should be open to serving small gatherings, micro-weddings, birthdays, and so on. Restructure your plans to cater to events that will see less than 50 people. At the same time, instead of trudging around in mobile bar trucks, consider adding portable bars to your equipment arsenal. You can set these up in a matter of minutes and also customize them based on the theme of the event. That’s something you might not be able to do with your mobile bar truck.
2. Use this time to network
Call or send in emails to local event management companies as well as your existing connections to remind them that you are still open for business. Who knows, a reminder might actually lead to a new gig!
3. Offer your equipment
Offering self-service options and renting out your equipment for corporate events or weddings — for who might want the bar experience without risking exposure to the virus — is another way to get new business while sticking to what your brand essentially stands for.
4. Consider takeaways
Just like restaurants are sticking to takeaways and deliveries at the moment, you too can do the same. You can always offer vacuum-packed canned cocktails by working with freelancer designers and getting in touch with packaging factories. If you are considering this, don’t forget to promote your brand new offerings on social media platforms.
5. Level up!
As you will be serving smaller groups, how about getting creative with your drinks? Come up with fancier cocktails and serve ‘em right at your portable bar, with a high price tag, of course. Bear in mind that hosts will be more willing to splurge while entertaining an intimate group of friends and family.
In addition to this, remember that once the pandemic slows down, the events scene will be bigger and better than ever before! People have started getting sick of staying in. Once this is over, they will definitely line up in front of your mobile bar. At the same time, weddings, conferences, and corporate events that were indefinitely postponed will be organized in full swing. So, make sure that you prepare for these busy times as well.